We’re proud to launch our 2026 Warrigal television commercials, as part of our ‘This Is My Warrigal’ campaign. We’ve taken a personalised approach to aged care advertising with our three new television commercials, which focus less on the services people receive and more on the vibrant lives they continue to lead.

When you watch our new ads, you’ll see a real resident who helped established a library in our residential care home, friendships between neighbours, and a treasured family recipe – all part of ‘their’ Warrigal.

Covering Residential Aged Care, Community Villages, and Home Services, the campaign celebrates the everyday moments that matter to older people, from sharing interests and spending time with friends to keeping family traditions alive.

One of the commercials, The Reader, was inspired by Kevin – a resident at our Warrigal Stirling residential aged care home who helped establish the home’s library, and continues to share his love of books with others.

Kevin stars in the commercial alongside fellow residents and Warrigal staff, and even provides the voiceover for the ad. For Kevin, the library is also a way to help others, including staff who want to practice and improve their English.

The second commercial, The Good Life, was filmed at Warrigal Shell Cove and Warrigal Lake South. It follows everyday village life, from gardening and playing pool to catching up with neighbours, showing the independence and friendships that are part of community living. 

The third, A Morning Like This, focuses on Warrigal’s Home Services. Set in someone’s home, it follows a familiar morning routine and the preparation of a family recipe, showing how a little support can help people continue doing the things they enjoy. 

All three commercials have been filmed using a point-of-view (POV) approach, with the camera showing everyday moments through the eyes of an older person. Rather than watching someone from the outside, the audience sees what that person sees. 

These commercials are the first major piece of our new campaign, ‘This Is My Warrigal’, highlighting the vibrant stories and experiences of the older people, staff, volunteers and community members across our services and locations.

Watch all three ads below!

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