A resident who helped establish a library, friendships between neighbours and a treasured family recipe are among the stories featured in Warrigal’s new television campaign, This Is My Warrigal. 

Warrigal is taking a different approach to aged care advertising with three new television commercials that focus less on the services people receive and more on the lives they continue to lead. 

Covering Residential Care, Community Villages and Home Services, the campaign celebrates the everyday moments that matter to older people, from sharing interests and spending time with friends to keeping family traditions alive. 

Warrigal CEO Jenni Hutchins said the idea was to show older people as they are, with their own interests, relationships and stories. 

“Getting older or needing some support doesn’t mean you stop being the person you’ve always been,” Ms Hutchins said. “People still want to do the things they enjoy, spend time with people they care about and feel they have something to contribute. That’s what we wanted these ads to show. A good life doesn’t stop just because your circumstances change.” 

One of the commercials, The Readers, was inspired by Kevin, a resident at Warrigal Stirling who helped establish the home’s library and continues to share his love of books with others. 

Kevin stars in the commercial alongside fellow residents and Warrigal staff and even provides the voiceover. For Kevin, the library is also a way to help others, including staff who want to practise and improve their English. 

“Kevin loves being able to help people, and the library gives him another way to do that,” Ms Hutchins said. 

“When I spoke with him, he talked about how the books could help staff with their English. I think that says a lot about Kevin. He’s found a way to share something he loves while helping the people around him. 

“That’s the part of his story we wanted to capture. He’s not just enjoying an interest of his own, he’s contributing to the community he lives in.” 

The second commercial, The Good Life, was filmed at Warrigal Shell Cove and Warrigal Lake South. It follows everyday village life, from gardening and playing pool to catching up with neighbours, showing the independence and friendships that are part of community living. 

The third, A Morning Like This, focuses on Home Services. Set in someone’s home, it follows a familiar morning routine and the preparation of a family recipe, showing how a little support can help people continue doing the things they enjoy. 

All three commercials have been filmed using a point-of-view (POV) approach, with the camera showing everyday moments through the eyes of an older person. Rather than watching someone from the outside, the audience sees what that person sees. 

“We spend a lot of time talking about aged care and the support people need, but sometimes the person gets lost in that conversation,” Ms Hutchins said. “We wanted to look at things from their perspective and focus on what matters to them, rather than what care or services they might be receiving. 

“That’s really what This Is My Warrigal is about.” 

The campaign includes 15 second and 30 second commercials and will air on WIN TV across the Wollongong and Canberra markets, supported by Warrigal’s digital and social media channels. 

Watch the commercials below.

Media Contact: Elsbeth Olalia

Senior Manager – Marketing and Media | 0436 655 808